I admit, I was very skeptical of the effectiveness of this product...then I tried it. Skeptical no more! I've tried MANY sprays/cleaners to get rid of the stinkiness associated with my one cat's bad spraying habit. I think I've found my answer. It's so easy to apply and it WORKS. I can't thank Jarrett enough for creating this magical formula. Ralphie the cat thanks you, too!